Mission statement:

The goal of Rich v Honda and #WhatsUpHonda and any subsequent #WhatsUp campaign in general is to empower people to stand up to bullies, whether they be corporate or personal. Numerous lawyers I met with expressed a deep concern and reservation about the financial realities of going up against a company like Honda and their unlimited financial resources.


What I have observed from Honda directly through my accident, and my learning about the Takata Airbag Scandal, Honda’s relationship to Takata, and other cases Honda has been involved in, is that, in my opinion, there appears to be a

deep-seated culture at Honda that blames others, computer errors, training issues, and seems to answer most concerns at some point with “Honda has addressed this issue and will move forward”. It’s very different from the image they exhibit when the cameras are on and their Helpful Honda People.


At some point, after seeing so many Helpful Honda billboards, commercials, and signs on buses through the 3 layered viewpoint of my permanent triple vision, the carefully crafted imagery, the bombardment of hearing how “helpful” Honda was, I felt like I would be doing the world a disservice by not speaking up about what I’ve experienced. It made me cringe every time I saw their ads or heard the Random Act of Helpfulness jingle. But I believe we play an active role oftentimes in our continued victimization. And if there’s anything we can do to stop it, or at the very least protect others from the same treatment, we should do something about it.


That’s why Rich v Honda exists.


Being the target of a bully can be terrifying. Believe me I know. But we cannot let the darkness of bullying and intimidation silence us. That's what they want. Bullies thrive on silence. Don't give it to them. Use your passion. Use your gifts. Stand up for yourself, protect others and send a message. I'm trying to do just that. 


Stand up to bullies. No matter how big.


-Rich Finley



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