Mission statement:

The goal of Rich v Honda and #WhatsUpHonda and any subsequent #WhatsUp campaign in general is to empower people to stand up to bullies, whether they be corporate or personal. Numerous lawyers I met with would express a deep concern and reservation about the financial realities of going up against Honda and their unlimited financial resources.


What I have observed from Honda directly, and through my learning about the Takata Airbag Scandal, Honda’s relationship to Takata, and other cases Honda has been involved in, is that in my opinion, there appears to be a deep-seated culture at Honda that blames others, computer errors, training issues, and seems to answer most concerns at some point with “Honda has addressed this issue and will move forward”. It’s very different from the image they exhibit when the cameras are on.
At some point, after seeing so many Helpful Honda billboards, commercials, and signs on buses through the 3 layered viewpoint of my permanent triple vision, the carefully crafted imagery, the bombardment of hearing how “helpful” Honda was, I felt like I would be doing the world a disservice by not speaking up about what I’ve experienced. It made me cringe every time I saw their ads or heard the Random Act of Helpfulness jingle. But I believe we play an active role oftentimes in our continued victimization. And if there’s anything can we do to stop it, or at the very least protect others from the same treatment, we should do something about it.


That’s why Rich v Honda exists.


Being the target of a bully can be terrifying. But we have to not let the darkness of bullying and inappropriate behavior darken us. Use your passion. Use your gifts. Stand up for yourself, protect others and send a message.
Stand up to bullies. No matter how big.


-Rich Finley